While it’s unlikely that my Nigritude Ultramarine FAQ is going to reach the number one spot on Google by July 7, it’s been more than worthwhile participating in the Dark Blue SEO contest so far. I’ve been able to document a lot of the search engine activity and have learned some new things. For example, I was aware of many black hat SEO tricks that boost a page in the Google results, but I had no idea there were black hat tricks to directly attack a competitor’s site and push it down in the Google results. My page has been the subject of one cloaked page attack and several fraudulent Google spam reports so far.
I can also tell you that it’s possible to get a completely new site listed in Google within 48 hours and that Google updates their results every 24 hours. The page rank trust metric, on the other hand, may only be updated once a month. My page was first listed on May 9th and still has a page rank of zero. I expect this may change sometime in the next week.
Even without using any devious, black hat tricks, I’ve managed to stay in the top 15 results, out of over 350,000, with nothing but good design, actual content, and a handfull of links (most of them due to the goodwill of a few other folks who enjoyed the page).
I did succumb to the temptation of one highly ranked link yesterday, however. I added a link to my contest page in the June edition of the Robot Competition FAQ, which is in the approved LoPIP and goes from news.answers to the RTFM MIT FAQ repository and eventually ends up on faqs.org. Faqs.org is one of those rare sites like ODP, a site with a Google page rank of 9. I don’t think this is likely to boost my page’s position in the search results much but it should give me a higher page rank, which can’t hurt.